We started with a simple conviction: the region needed better ways to make talent decisions.
In 1999, hiring across Dubai, the UAE, Saudi Arabia, and the wider GCC relied heavily on CVs, personal relationships and interviews. Objective, data-driven assessment was not part of the decision-making toolkit.
We set out to change that - introducing scientifically grounded methodologies, building local capability, and demonstrating that evidence consistently outperforms intuition.
As the region evolved, so did we.
What began as pioneering psychometric assessment expanded into a broader people intelligence ecosystem - integrating technical skills testing, customised assessment solutions, emotional intelligence, and end-to-end consulting.
Each milestone in our journey reflects a deliberate step forward: not just keeping pace with the market - but shaping how organisations across the Middle East and North Africa assess, develop, and invest in their people.